Apple has just released a new ad on its YouTube channel. “Flock” places pride of place on the confidentiality of users’ personal data, one of Apple’s pillars for years. Unlike other digital giants (Facebook, Google or Amazon to a certain extent), Apple has never built its business model on the resale of its users' personal data. On the contrary,the apple brand has always defended confidentiality.
In this new ad (below),Apple recalls the efforts madeby the Apple brand in recent years to fight against the “aspiration” of data. The Cupertino company explains in particular thatSafari, its in-house browser, uses “cutting-edge privacy technology. »
In the video, the increased surveillance of our data is represented by security cameras. They swirl around the user, but as soon as the latter opens Safari, they explode, as if destroyed by the protections put in place by Apple within its browser.
Confidentiality, a key point for Apple
Privacy has always been a hallmark of Apple. Apple even recently introduced this notion into Apple Intelligence. While many experts feared the arrival of artificial intelligence in our iPhones, Apple found a solution by integrating this AI directly into the device. The data does not pass through, or it is encrypted, unreadable and impossible to intercept.
The only confidentiality gap lies inChatGPT. To meet the most advanced demands of artificial intelligence, Apple has introduced powerful generative AI in its iPhone. Unable to ensure data confidentiality, Apple found a “transparency” solution by warning the user before each activation of ChatGPT, and therefore, a data transfer.
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By : Keleops AG
