In a letter shared to artists publishing content on the platform, Apple ensures that its Music service payseach stream worth one cent. In any case, this is what theWall Street Journal, who was able to read the letter in question. The media also assures that this amount is almost double that offered by the app's main competitor, namely Spotify. What also estimateda report from last year.
With this message, Cupertino is trying to reassure its artists, while more and more continue to criticize the current functioning of the market. Because as the reminderWSJ, these are in factthe record companies who share the biggest share of the pie. Namely 52% of all revenue generated by paid subscriptions, on Apple Music. Against nothing less than 75 to 80% among the Swedish competition!
Soon the end of a world?
Thanks to alternatives like the excellentUnitedMasters, fairer solutions that free themselves from traditional distributors are now increasingly being considered by producers. Apple also offered the company for fifty million dollars,as we learned at the beginning of the month.
Furthermore, thedecentralized finance-which we mainly hear about via the termDeFi– allows the emergence of more equitable systems in many areas of activity. So much so that the music industry itself could soon be revolutionized by initiatives of this kind. You only have to look at the success of cryptocurrencies redistributing the cards in sectors such as credit, insurance and notarial deeds to guess this.
Acquisitions in shambles
On the GAFAM side, the time has come for exponential growth driven in particular by dozens ofstrategic buyouts. Amazon, for example, has bet on Wondery to reign in podcasts, distributed most of the time via the same applications as albums. Alphabet, for its part, continues to develop YouTube with promotional programs dedicated specifically to the most influential DJs and singers.
And you, which subscription punctuates your days? Apple Music packages are displayed like Spotify at9.99 euros per month, but it is possible to save by opting for Apple One.
