Since March 2020, Verzuz, the series of shows broadcast only on the Internet, has been getting a lot of attention. Initiated by Swizz Beatz and Timbaland, its concept is very simple: bring together a duo of renowned artists face to face and have them compete in live battles around their best hits. Recently, we were able to see Dr Dre face Diddy in a contest that left its mark.
A beneficial operation for the image of Apple Music and artists
Verzuz is currently accessible on Instagram Live but it has just formed a partnership with Apple Music and Beats for the broadcast of battles. It starts tomorrow with a match that promises to be epic between Snoop Dogg and DMX. It will be possible to follow the meeting live but also on demand once the opposition is over.
This is a very good operation for Apple Music because the popularity of Verzuz continues and generally reaches 400,000 views per session. It is also beneficial for the artists and it seems that the audience of the participants increases significantly after their appearance on the show.
For the Cupertino company, it is also important for the image and it is always good to be associated with a positive event which brings together a fairly large audience. The music streaming service continues to progress and is still locatedin second placein a market where Spotify currently seems untouchable.
