- Rumors have long suggested that Apple is interested in broadcasting the Premier League
- An offer of 7 billion dollars would have been made by Apple, before being rejected
- The Apple will have to be content with MLS and its star player, Lionel Messi
Apple has been interested in global rights to the Premier League, the English football championship, for several years. The most followed (annual) sporting competition on the planet, it is however very expensive, even for a company like Apple.
According to information from the Bloomberg agency, Apple has been trying to get its hands on the broadcast rights to the Premier League for many years. A few months ago, Apple took an encouraging first step inpurchasing MLS rights, the North American championship. It has since transmitted an offer of 7 billion dollars to the British authorities. A colossal proposal which was nevertheless refused.
Apple and the Premier League, ultimately it's no
In a recent interview with the Daily Mail, Apple vice presidentEddy Cueassured that Apple was not going to position itself during the next call for tenders. According to one of the Apple bosses, the origin of the discord lies in the possible application of these broadcasting rights.
The Premier League does not sell its rights globally to a single entity before broadcasters in each country take back their shares. To maximize profits, the FA (the English football federation) sells broadcast rights country by country.
However, Apple precisely wanted to obtain worldwide broadcasting rights for the Premier League.“We're a global company, we have customers in every country in the world, a large number of customers, and it's not exciting to me to have something that you can only have in certain countries. »
Apple wants all or nothing
The apple brand had managed to obtain global broadcast rights from MLS when signing their agreement a few months ago. Since then, the Cupertino company has tried to diversify its offering with programs like “MLS 360” among others.
For its part, the Premier League did not react to Cue's announcements and it seems quite satisfied with its current model. During the last sale of broadcasting rights, it received almost 3.5 billion euros, a colossal sum. Rumor has it that Apple was willing to double that amount to acquire global rights to the Premier League.
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By : Keleops AG
