It was supposed to be a big party, but the broadcast had hiccups. Apple TV+ showed live this Sunday evening the presentation of the signing of Lionel Messi at Inter Miami, a Major League Soccer team broadcast on the streaming platform.
Problem, spectators quickly complained on social networks to report numerous audio problems. Other Internet users railed against strange production choices and bizarre camera angles, or even bad translation. Finally, some tweeters deplored the supposed amateurism of this broadcast.
A series about Messi on Apple TV+
These concerns unfortunately somewhat overshadowed what should have been a great moment for the MLS franchise and Lionel Messi, even if the public present in Florida was able to savor this moment.
More broadly, this is bad news for Apple TV+ which is trying to prove its skills in sports broadcasting. The Cupertino company is even eyeing other sports and the NBA has been mentioned.
As a reminder, Apple played a role in Lionel Messi's arrival in MLS. The apple brandis the broadcaster of the MLSfor the next ten years in exchange for 2.5 billion dollars. However, as part of his signing, the Argentinian will pocket a part (unspecified) of the income generated by new subscribers to the MLS Season Pass, the package allowing them to watch matches of the American championship.
And this emerging union between the football star and the Tech giant does not stop there. We thus learned that adocumentary serieswill soon be dedicated to him on Apple TV+. The Cupertino company promises us an intimate production, and an immersion with the Argentine selection during the last World Cup. We will therefore witness the rare (but impactful) speeches of Lionel Messi in the locker room.
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By : Keleops AG
