It all started with an interview published this week, where the director of the departmentenvironmentof Apple, Lisa Jackson, chose to highlight the progress ofrobot Daisythat his firm is currently testing. This is capable of dismantling used or unusable smartphones to recover the components which can be reused.
The stated objective is to be able to integrate them into new models when they are ready to operate. In short, this is what would allow Cupertino to no longer have to pay suppliers for parts that it already has thanks to offers fromreprisewhich it offers in its own stores,like with external batteriesquite recently.
The ultimate purpose of any business
While this is not surprising, it is by analyzing the words spoken by Jackson that we understand that his company actually wants to go much further. Indeed, she used the termclosed-loop(closed loopin English) to qualify the final vision of its strategy. Understand:internalizeactivity to the maximum so that all circuits, from production to distribution, are officiated by Apple itself and not by partners.
This is also one of the first pieces of advice we give to an entrepreneur who is just starting out, hence the famous startup adage “outsourcing is the devil“. A solution which also applies to large groups, which, although more complicated to implement due to the age of its assets, always bears fruitlong terme. So, even if building your own networks is expensive, the investment will pay off later, making the bills disappear little by little.
Despite everything, such ambitions are still far from being achieved. THEmetalsharvested by mines in Africa, for example, require a very specific extraction technique that Apple's teams have not yet mastered. On the other hand, a sector likethe one attacked by Foxconnis likely to suffer from a large-scale internalization operation.
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By : Keleops AG
