According to new data from market analysis firm eMarketer, Apple Pay recently moved to first place in the ranking of mobile payment solutions available in the US market. In particular, it has surpassed Starbucks' mobile payment solution. This would record 25.2 million users in 2019. Apple Pay at the same time would reach 30.3 million users over the year, representing 47.3% of the total people benefiting from mobile payment solutions in the country. .
However, it is logical to see Apple Pay overtake Starbucks, given that the American coffee chain's solution only allows you to pay with the app in its stores. With Apple Pay, the user can pay at a wide range of businesses, from the independent merchant on the street corner to the largest supermarket in the area. However, the store must accept contactless payments, which is becoming more and more popular in the USA, but also in the rest of the world, including Europe.
Across the Atlantic, the number of users who pay with their mobile increased 9.1% from 2018 to 2019. And the potential for growth is still there, because only 30% of smartphone owners take advantage of a mobile payment solution .
This is certainly a great success for Apple Pay, which, as we recall, allows each transaction to bring in a little money for the Californian firm. Currently present in 47 countries, Apple Pay can now even boast of registering 4 times more new users each month than another giant of dematerialized money exchanges, PayPal.
Remember that Apple Pay is now supported by dozens of banks across Europe, but is still missing for a few recalcitrant banks, French in particular.See here our list of French banks currently compatible with Apple Pay.
France, a country very keen on payment by credit card, unlike some of its neighbors, such as Germany, is also firmly awaiting the arrival ofl’Apple Card. We do not yet know if and when this could take place, however. Tim Cook having until now remained very cautious about a deployment abroad of the new Apple bank card.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
