The European Union and Apple are waging a new battle. The Cupertino firm is accused by the anti-trust authorities of the old continent of prioritizing its Apple Pay solution via NFC technology, preventingin factthe emergence of third-party competition.
Before the verdict falls, Apple has one last window to defend itself, this Tuesday. The apple brand will have to convince regulators of its good faith, otherwise it could be forced to pay a fine of up to 10% of its international turnover ($40 billion).
Contactless payment on iPhoneswas criticized during its installation. In 2015, Australian banks tried to come together to stand up and boycott the Apple solution. However, they had to lay down their arms two years later following a court decision in their country.
Apple loses, PayPal wins
This first victory should make up a large part of Apple's argument in the closed session which is being held this Tuesday afternoon. Facing it, European regulators but also potential competitors who hope to be able to enter the market within a few months.
Among these companies PayPal is the origin of the investigation in Europe after multiple alerts issued between 2020 and today. The firm could be one of the big winners of this hearing, at least in the scenario where Apple is found guilty. As a sign of fragility, Apple has opened up its functionality in recent months, notably withTap to Pay.
Apple and Europe: the war has only just begun
After having made the Apple bend on the question of the charging port (by requiring USB-C on iPhones) the European Commission could deal a new blow to the Cupertino company. But this affair is only an appetizer before the big file which awaits Brussels concerningl’App Storeand the possible monopoly position held by Apple for years.
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By : Keleops AG
