Apple promotes the A17 Pro chip in video

Apple has just released a new ad on its YouTube channel. It promotes the iPhone 15 Pro and its Pro Max version focusing on the A17 Pro chip. Thanks to the full power of this processor, the first had a3nm engraving technology in the world, Apple promises an even stronger experience with levels of performance never before achieved in the past.

Apple insisted for a long time on September 12 on the changes offered by this new chip. A real change made to this year's Apple phone, this processor will bring new sensations to mobile gamers in particular. Apple knows this better than anyone and all this publicity is dedicated to them.

We can thus see a mobile gamer in front of his iPhone 15 Pro. He doesn't take his eyes off the screen and manages to play games while moving around a big city. He can play on the subway, demonstrating that internet connections are generally not necessary for the big mobile games offered by Apple.

Apple thus demonstrates that the iPhone 15 Pro is a true portal console, operating in all environments, both when stationary and in motion. The Apple brand recalls some figures in its advertising, notably a Neural Engine twice as powerful or a processor 20% faster than the previous generation.

New chips, for new markets

Thanks to this new chip, Apple was able to sign major video game franchises such as Resident Evil 4 and Assassins Creed. It will be interesting to see how the phone performs against such demanding games. Apple has been focusing more and more on video games in recent years, both on iPhones and Macs.

The Cupertino company will now have to convince users to take the plunge, not really used to playing on computers or Apple phones.

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By : Keleops AG