Resumption of online sales for Apple in Russia following the fall of the Ruble (Update)

Updated Dec 23: Apple has just taken over the
online sales on its Russian site, after 6 days of total interruption. THE
prices have changed significantly during this period of waiting for stabilization of the
Ruble. So theiPhone saw its price increase by 35%in the
local currency. During the week, Apple alsochanged the prices of
applicationson the App Store.

Find below the original article published during the pause of the
sales, theDecember 17:
The financial crisis affecting Russia
for several weeks has resulted in extreme instability of the ruble
with respect to foreign currencies. The impact is then immediate, particularly for
international companies that export to this country, they face
a difficulty in setting and maintaining homogeneous prices around the world
entire.

For Apple, the decision did not drag on. Yesterday, after a fall in the ruble
19% against the dollar, the apple firm hasstopped the sale of iPhones,
iPad, Mac and other products on its online site.

So you cancheck here on
the Russian Apple website, when you click on "buy" or go to
in the store, a well-known message is then displayed: “We
We are currently updating the Apple Store and will be back soon"

This is indeed the page that we are used to seeing when Apple
prepares the arrival of new products, except that here, the reason is much less
festive.

Bloomberg says herethat Apple confirmed to havepaused on
online sales site, the time ofreview prices,
apologizing to customers.

In November, Apple had already increased the price of the iPhone 6 by 25
%.

On the side of theRussian App Stores, there does not seem to have been
of change for the moment, this one remainingopen and
operational. However, for developers selling in Russia,
the fall of the ruble could have impacts on prices. Apple has in fact
for the habit ofreflect exchange rates by adjusting the parity of
price between its different global App Stores.

So,in 2012, the
app prices had been modified in France in particular, passing through
example for the first threshold of 0.79 to 0.89 euros. This had been set up
very suddenly, without warning, against a backdrop of an appreciating dollar
against the euro during the previous months.

We can imagine that such an adjustment will be made shortly also for
price in ruble in the App Store.

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.