Apple and personal data: Tim Cook takes a stand and scratches his competitors

If we asked ourselves the question of the
Apple's position regarding the protection of private data, the answer is
came in a particularly assertive way last night.

Thus, Tim Cook, who has presided over the destiny of the apple firm since
death of Steve Jobs, made it clearthe limits that were set
Appleand illustrated his point by citing the practices of his neighbors
of Silicon Valley: Google and Facebook in particular.

It was during a speech on the occasion of the awarding of a prize by the "center
information concerning the protection of electronic data" (EPIC) that
Tim Cook has scratched his competitors. He thus indicated that his neighbors in the
Silicon Valley ingested everything they could in terms of data
personal in order to benefit financially. Adding: we think
(at Apple) thatthis is wrong and this is not the direction that
wants to take Apple, clarifying his point as follows: “on
doesn't want your data".

If Google and Facebook are not named, we recognize from its description,
who he wants to talk to. And if there was the slightest doubt, he made his point clear
thus "these services do not deserve that we give up our email, our
search history and even nowin the photos of
familiesto use it for advertising purposes.

We will of course have noted the allusion tobrand new service
photo storagelaunched by Google. This one raises
some questionsregarding the rights granted to Google.

Tim Cook, who received a prize (awarded in particular to Edward Snowden
previously), alsoraised against government demands
Americanto have so-called “backdoor” access to the services of certain
businesses.

This is one of the first public positions taken in this area of
current leader of Apple, and undoubtedly the strongest.

Source

founder of the site. Computer engineer and Internet specialist where he has held various positions of responsibility, Laurent has been passionate about mobility since the arrival of "PDAs" in the 90s. Journalist for 4 years for the magazine Team Palmtops (Posse Presse) and author of several books on the iPad published by Pearson.