This is an observation that most Apple TV+ users have already made. The streaming service offers a lot of fairly good quality original content likeThe Morning Show,Mythic Questor evenDickinson. But once you've watched the highlight shows, there's really no reason to tune in. This can also be seen in the figures and onthe ten million new subscribers obtained in February, only half were actively using the platform.
Apple TV+ does not abandon exclusive creations
Based on this observation, Apple now intends to modify its plans which consisted of focusing primarily on exclusive programs. According to Bloomberg, the company has contacted Hollywood studios to buy older broadcast licenses. These would be films and series but no names have yet been filtered. According to American media sources, however, you should not expect to discover very big names.
In any case, it's a real change in strategy for Apple, which for the moment was content to hostthird-party services on Apple TV such asHBOorShowtime. The Cupertino company must have seen how Netflix had, for example, built up a catalog of very popular old programs such asThe OfficeorFriends. Years after their television broadcast, they are still among the most watched on the platform.
Apple TV+ does not intend to abandon the acquisition of exclusive original content, however. Last week for example, we learned about signingof an agreement between the Cupertino company and the company Scott Free Productionsfrom the filmmakerRidley Scott.Sofia Coppolaalso working on the adaptation of the novelThe Custom of the Countryin series.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
