Apple has been thinking about entering the automobile market for several years. In 2021, discussions with the Hyundai group were well advanced, butthey finally collapsed.Since then, the Apple brand has been more discreet about its intentions in the automobile market.
Apple would need a historic manufacturer with the infrastructure allowing large-scale production of a high-end car. Mazda ticks all the boxes. It is therefore not so surprising to see the two firms getting closer in recent weeks.
Mazda and Apple: the big rapprochement?
Mazda has just announced that its next CX-5 will have CarPlay. A first for the Japanese manufacturer in its history. According to the press release announcing the news, the CX-5 will be entitled to a 10.25-inch central touch screen.
Rather than developing its own user software, Mazda trusts Apple and CarPlay to operate the car in the best conditions. In order to satisfy users who do not have an iPhone, a solution has been developed by the manufacturer to ensure a “minimum service”.
CarPlay: the ideal ally for greater simplicity?
CarPlay will manage all the car's information. It will be possible to control music, navigation, but also to make or receive calls directly from the car's dashboard. Nearly 10 years after its launch, Apple's embedded technology is still struggling to find a place of choice in the automotive world and the announcement of this partnership with Mazda is very good news for Apple.
On his sidethe Japanese manufacturerunderstands very well the general public's demands for simplicity and optimization. A recent study shows that less than half of users of a “smart” car use the manufacturer's native system.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
