For 11 years now, Apple has supported the fight against AIDS by launching a campaign (RED) each year whose objective is to raise money to finance research and the fight against the disease.
Apple also has a range of products (RED), of which part of the amount of each product sold goes to finance the fight against AIDS.
The apple firm is thebiggest contributor to the RED organization, with200 million dollarsdonated by Apple since the start of the partnership with RED.
Since the creation of RED, the organization which fights against AIDS in the world, has collected600 million dollars. Apple's contribution therefore represents1/3 of the entire collection.
Great news ahead of World AIDS Day,@Apple‘s total for@REDreaches $200 MILLION. 100% goes to#endAIDS. Thank you all for buying@Apple(PRODUCT)RED.https://t.co/ZIKxFb7Uql pic.twitter.com/to8WRNXNW0
— (RED) (@RED)November 29, 2018
As a reminder, with each purchase of a product (Red) in red, part of the amount is donated to the RED organization. This concerns, for example, the red iPhone XR, the cases and bracelets of the same color, or the Beats Solo3 wireless headphones in red.
There is also a campaign each year for a limited time, where for all participating apps, Apple donates all of the earnings on in-app purchases made during the duration of the campaign.
In addition, during the duration of this campaign (RED), many Apple Stores around the world display a red logo and stickers to support the fight against AIDS.
Have you ever purchased a RED product?
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
