With its Gemini, Devialet directly competes with Apple and its AirPods Pro

Devialet is a French audio systems company, supported by the legendary rapper Jay-Z. On Friday, the company presented Gemini wireless headphones, a product that directly competes with Apple's AirPods Pro. Devialet sells its Gemini for 299 dollars,or 50 euros more than AirPods Pro.

The price displayed by Devialet is certainly high, but remains justified since the company has unrivaled know-how in the audio sector. According to the company, Gemini headphones offer the best noise cancellation technology on the market, and are capable of responding to user gestures. Devialet ensures that its headphones have a battery life of 8 hours and wireless charging.

Devialet broadens its target.

Franck Lebouchard, CEO of Devialet, told CNBC:“Two years ago we were struggling to decide which product we wanted to launch next. The reason we made this decision on wireless was to bring a great sound experience to many people, not just audiophiles.”It must be said that Devialet usually targets a very high-end target with speakers that can cost up to 3000 euros.

From November 25, Devialet will begin shipping its Gemini to the United States, France, Germany, the United Kingdom and China. A good Christmas gift idea.

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By : Keleops AG

Graduated in UX Design, I turned my passion into a profession, with a strong interest in the impact of new technologies in our society. To contact me: arthur[a]iphon.fr.