Sensor Tower has just published a new study which confirms that the commercial event last Friday, December 29 was the most profitable since its beginnings about ten years ago. This time these are the application downloads oniOSwhich allowed sellers to maximize their turnover.
Indeed, so that successes likethat of AirPods on this datecan come to fruition, it is often necessary for consumers to go through an authorized distributor. For headphones, the Apple Store is ideal, but for more general products, you can go throughAmazonFor example.
Statistics
Among the figures collected by analysts who have already highlightedinequalities between developers on the App Store, we note in particular that the number of online stores installed on iPhone has reached1,8 millionduring the 2019 edition of Black Friday in the United States. The most popular? Walmart, which is quite simply Carrefour's main competitor on a global scale, and the leader in its market.
E-commerce is thus increasing compared to last year: all the apps in the ranking such as GOAT, Nike or Wish have generally convinced8% more people than in 2018. And as in the previous Sensor Tower analysis, we notice that a minority of publishers share the biggest share of the pie.
Knowing that purchases onsmartphonebecome priorities when users choose between staying on their sofa or going to a brand's point of sale, should we conclude that digitalization will be able to conquer 100% of businesses within a few years?
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By : Keleops AG