Whilelast week a British tabloid mentioned the case of the acquisition of Manchester United by Apple, now it is Disney which is making the headlines in a similar context. More precisely, it was the very director of the company who raised the possibility of a takeover by Cupertino. Bob Iger is back at the head of Apple, after being ousted for two years, and intends to improve the company's accounts,weakened by the economic crisis.
It is during aconferenceto which Disney employees were invited that Iger chose to discuss a possible contract with Apple. But for him, it is clear that no exchange of arms is planned. There would thus be no question of either a takeover or any merger with the Apple firm. Certainly no one seemed to have suggested it yet in the traditional media, but the Tim Cook hypothesis being often put forward by specialist analysts during difficult quarters, it will apparently have been necessary to clarify the matter.
An event miles away from the slightest possibility
It must be said that Disney does not meet Apple's standards in this area. Indeed, the firm certainly offers a few companies but these are not at the level of Disney, which today weighs more than170 billion dollarson Wall Street. It is the fifty-fifth largest listing on the planet after Accenture (fifty-third) and Wells Fargo (fifty-fourth), but ahead of Nike (fifty-ninth) or Hermès (sixtieth).
Apple, on the other hand, offers less-rated manufacturers, such asBeats, who designswireless headsets from the eponymous brand. In 2014, Dr. Dre's accessories were sold for three billion dollars. We can also cite the case ofbed, which markets mats that can track sleep to be placed under the sheets and acquired in May 2017.
Close ties between Apple and Disney?
Despite everything, Disney and Apple have proven to be key partners in certain areas. For example, we can cite thenotable participation of Laurene Powell Jobs, widow of the founder of Apple and who inherited her shares in the capital of the creator of Mickey. Iger was also a member of Apple's board of directors but will ultimately distance himself from the broadcaster after it launched its own streaming platform, TV+, whose offering competes head-on with Disney+ or Netflix.
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By : Keleops AG
