By 2030, Apple aims to be carbon neutral. A conviction almost at the level of the arguments in favor of confidentiality put forward by the company, which it even intends to evangelize. Indeed, through one of its managers in charge of energy and the environment, the American company haswritten directly to the SECto express his opinion.
In the letter, Arvin Ganesan calls out to the stock exchange policeman who has just validatedthe launch of Coinbase on Wall Street: β[transparency] is an important tool in the fight againstclimate changeβ. Words that are reminiscenthalf-yearly reportsthat Cupertino delivers about its collaboration with the authorities in matters of security.
The same rule for everyone
One of the solutions considered by Apple and clearly proposed in this letter would consist of legislating in order torequire professionals to communicate about their greenhouse gas emissions, including indirect. Understand by this that the sale of a polluting machine even on the consumer side should then be studied before and after its purchase.
For example, the apple brand already publicly details its efforts in this regard, as recalledLisa Jacksonin a tweet highlighting his colleague's initiative. Having worked for the Obama administration, the vice-president of Apple's ecology department now reports to Tim Cook. We have already seen it during the keynotes, where its statistics praise the greener nature of the firm's devices.
Weβre determined to do our part to fight climate change & believe transparency is an important part of this. Apple has publicly disclosed our greenhouse gas emissions for a decade, and we believe other companies should do the same. π£πpic.twitter.com/zHX01S2Xqe
β Lisa P. Jackson (@lisapjackson)April 13, 2021
What law can we hope for?
Concretely, if the US Securities and Exchange Commission wants to soon propose new regulations imposing more clarity, the latter will probably not be put in place without effort. Indeed, we know that spending onlobbyingof the multinationals that are least concerned with the future of the planet are counted in hundreds of millions of dollars.
However, we can bet that collective awareness and the action of a few particularly motivated senators could work in favor of such a text. We know that when their interests or those of their partners take precedence, the latter know how to be effective. All you have to do is look atauditions in progress at the momentto guess it.
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