All the components that make it possible to manufacture an iPhone 15 would cost Apple “only” $423 in total, according to a new analysis signedNikkei. However, the base price of the device is now set at no less than 799 dollars. That is to say almost 47% gross margin, without taking into account operating costs (rent, marketing, employees, etc.) – a figure close to theestimationsexperts who have already looked into the issue. For comparison, you should know that the same model is currently priced at 969 euros in France. The bill increases depending on the storage capacity.
Unsurprisingly, it is obviously the screen that is the most expensive, with this design. Apparently Samsung Display, LG Display and BOE Electronics are responsible for this part – the subcontractor changing depending on the model (iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max). With this, the processor, which also presents itself as one of the most expensive components, is assembled by the service provider TSMC. We also owe him the processors of all the Macs available in the Apple Store today.
As you know, Apple kept the price for most iPhone 15 series models launched this year.
But, Nikkei estimated that the iPhone 15 series actually cost somewhere between 8% to 16% more to build compared to the iPhone 14 series, depending on the model.
Summary:
✅️ iPhone 15 costs…pic.twitter.com/XzMgVBwiRm— Alvin (@sondesix)October 16, 2023
Recycle to earn better
If Apple's margin is so staggering, it is also because the company does its best to revalue the old mobiles returned to it via the circuitTrade In. This program, as its name suggests, gives everyone the opportunity to redeem a voucher for their old iPhone – to use to treat themselves to a new model. Apple then takes care of recycling certain metals using its dedicated robot,soberly called Daisy.
The exact margin that Apple offers itself with its smartphones is not known, because the American company does not officially communicate it. But the most curious investors can always rely on the quarterly report of the Apple firm which is dedicated to them, where we can learn more about its turnover and its profit for the associated period. In the latest publication of its kind, we could read that Cupertino had generated no less than $19.9 billion in profit – for a net income of $81.8 billion. Count relatively equivalent amounts in euros for the conversion.
The iPhone 15 Pro Max, even more profitable
Still according to the numbers reported byNikkei, it seems that the iPhone 15 Pro Max would bring in the most for Apple – with around 53% margin. However, it turns out that, according to certain studies, it is also the mobile that sells best at Tim Cook's company at the end of the year. A very juicy calculation for its finances, therefore.
And you, have you already invested in an iPhone 15? If so, which model is the lucky one?
iPhone 15 at the best price Base price: €969
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