Apple has always had a particular approach to human resources management. You may remember that Steve Jobs chose his candidates by asking himselfif he would like to go for a beer with them. This unconventional method hides a much deeper philosophy than it seems.
In a new interview with the Wall Street Journal, Tim Cook looks back on his arrival at Apple and gives us a behind-the-scenes look at his recruitment.A key moment which marked the history of the Apple firm.
A decision against everyone's opinion
At the time when Steve Jobs recruited Tim Cook, Apple was aton the verge of bankruptcy. Everyone close to the current CEO advises him not to join the company. However, something in Jobs's eyes calls out to him. The vision of the Apple co-founder is clear:focus on consumers rather than businesses.
This strategy goes against all market trends at this time. Tim Cook admits to having been seduced by thisbold approachwho refuses to follow the herd. He sees this spark in Steve Jobs' eyes which makes him believe in a possible rescue of this “American treasure” that is Apple.
Lessons from the master
Steve Jobs is quickly becominga mentor for Tim Cook. He teaches him the importance of simplicity and innovation. But above all, it teaches him that a small team can carry out extraordinary projects. The initial iPod and iPhone teams are proof of this, for example.
Jobs also had this rare ability tochange your mind instantlyin the face of better arguments. A quality that impressed Tim Cook at first, before becoming a source of inspiration. Debates between the two men were frequent and each could convince the other with good ideas. Here is the video of the interview:
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By : Keleops AG
