At the end of last year, the Cupertino company confirmed the rumor that had been circulating for several weeks, according to which it hadbought the music recognition service Shazam. The amount of the operation remained unknown at the time, but analysts were counting on a figure that could reachbillionof dollars. Following this important transaction, the European Commission decided toconduct an investigation into anti-competitive practices. And it might all endGOODfor Apple:
Indeed,Reuters reportson the basis of sources close to the matter, that the European Commission would be very close toto validatethe buyout operation.
It is precisely the anti-monopoly authority for the European Union which reacted following the acquisition of Shazam by Apple. It was then a question of checking whether the merger of the two companies would not prevent competing services, such asSpotify, but alsoDeezer, to be able to continue to fightequal armsfacing the Californian firm.
Because Shazam has become over the years one of the most used music recognition services, particularly on mobile. Its iOS app isavailable here on the App Store elsewhere. And at the same time, Apple is developing with a certain aggressiveness and great success its own music streaming platform Apple Music, available since 2015. The acquisition of the first by the second would obviously allow Apple Music to gain ground over the competition.
The European Commission must in any case deliver its verdict onSeptember 18on the file. But as Reuters informants indicate, the decision would lean towards avalidationof the redemption.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
