”Updated Dec 11 : Apple has just confirmed the takeover rumor
mentioned below in the article published last Saturday. Details at the end
d’article’
It is
one of the first applications to appear on the iPhone during the App's debut
Store: Shazam has since earned his stripesmotor of
music recognitionto become one of the most powerful engines
known.
According to the TechCrunch site this Saturday, Apple was about to
buy back Shazam. This operation could make it one of the
Apple's major acquisitions sincethat of Beats, déjà
in the musical field.
Like the proximity between Beats and Apple, and before which
one is acquired by the other, Tim Cook's firm and the Shazam service are
already very close.
Indeed, since iOS 8,Shazam is integrated into Siri!
This gives Apple's voice assistant the ability to recognize a lot
of songs and music heard via a simple query "What is this
chanson ?".
- Don’t miss our practical article:
Using Siri for music recognition, and how to find them
memorized titles!
Obviously, with the development of Apple Music, Apple has not missed
to offer links to its music streaming service, upon identification
of a title and its author by Siri. This shortcut feature to
Apple Music isalsopresent in the Shazam app by
elsewhere.
Shazam being present on iOS and Android, Apple could benefit from the takeover
to make oneexclusivityApple platforms, everything
by getting your hands on the algorithms developed by the company that gave
birth in the service and perhaps inimprove power.
The amount of the operation remains subject to analysts' forecasts for the
moment, with a figure varying between400 million and a billion
dollars.
Update: The information has just been
officially confirmed by Apple. The giant of
Cupertino states that “The synergies between Apple and Shazam are natural,
both sharing a passion for discovery and dissemination
musical". Apple adds that it has "exciting plans"for the future,
impatiently waiting to be ablecarry out the integration, once
that approvals from regulatory authorities will be obtained. The
cost of acquisition is not indicated. The question of maintaining theapplication
Shazam on the Play Storeof rival Google will undoubtedly arise while
we can anticipate the end of the advertising and the related option offered
in the app.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
