Apple took its first steps into the mixed reality market with the Apple Vision Pro, released in the United States at the beginning of the year. The device created a buzz at its launch thanks to videos of individuals using it in public places, but ultimately commercial success would not really be there, according to some sources in the industry such as analyst Ming- Chi Kuo. Apple would still like to market an Apple Vision Pro 2 in 2025. What aboutApple Glass smart glasses? Mark Gurman, journalist at Bloomberg and news specialist for the Cupertino company,believes that the product is not close to release for multiple reasons.
Apple Glass development delayed due to Apple's ambition
Mark Gurman reports in his latest newsletter for Bloomberg that Apple wants to create smart glasses not onlyat the cutting edge of technology, but also particularly fine.Apple wants a lightweight product capable of handling augmented and virtual reality, with decent battery life, a good screen and sold at a decent price so as not to hold back consumers. A real challenge that would take the American company much more time than expected.
To check all these boxes, Apple should putbetween three and five years before marketing the product supposedly named Apple Glass. A time-consuming process knowing that the development of smart glasses would have started a long time ago. The Apple brand therefore wants to take its time to offer a serious competitor to the Ray-Ban Meta smart glasses. A profitable strategy? We will have to wait for the product launch to find out.
Remember that in parallel with Apple Glass, Vision Project Group is also working on aApple Vision Pro at an affordable price. This would be a feat given that the current Vision Pro released in France in July costs at least €3,999.
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By : Keleops AG
