Since the iPhone update to iOS 14.5, users have the option to simply block cross-app tracking initiated by developers who are a little too nosy for their liking. A feature whose success was obviously not long in coming, since recent figures estimate thatless than 15% of Internet users agree to be tracked in this way. A hard blow for businesses, which often rely on advertising to generate income.
Some therefore try to circumvent the new system, at the risk of being banned from the App Store. But another solution, supported by the Post-IDFA Alliance, could also change the situation while taking less risks. It is, in short, a massive focus on Android smartphones rather than those from Apple.
An already successful strategy
The members of this coalition, much more “flex”than Spotify or Tile, are mainly independent agencies. We find AdColony, Fyber, Chartboost, InMobi, Vungle, Liftoff and Singular. Companies that bring together serious clients such as Match Group (so hold on), the Electronic Arts studio, Lyft, Nintendo, King (Candy Crush Saga), Walmart, Häagen-Dazs, Netflix, Samsung, Audi, Airbnb, the American cable channel HBO and even Amazon.
On the organization's blog, which aims to educate publishers probably with the aim of conversion, you can read various explanatory articles on how to get by without the IDFA (Apple ID for advertisers). Webinars and discussions on the Clubhouse app are even organized, with videos explaining how the different platforms can prepare for iOS 14.5 with as little harm as possible. An initiative which could even have been joined by Apple, Tim Cook having assured that he was not against advertising.
Applicable in France too
Although in the language of Shakespeare only, the content available onnoidfanoproblem.comcould totally resonate with most marketing campaign creators. His advice is indeed welcome at a time when many are still wondering how to resist the privacy defense measures taken by Cupertino in recent months. So don’t hesitate to take a look before your next foray into Facebook Ads.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
