Interviewed by the American magazineWired, cybersecurity researchers give their opinion onthe Pegasus affair which saw numerous governments accused of espionage across the four corners of the globe. Cedric Owens - who worked at Virginia Tech, Dell and Box before joining Twilio - believes that the most motivated hackers can still achieve their objectives despite Apple's efforts to protect privacy.
However, this is not what is lacking: with iOS 15 in particular, the guarantees of confidentiality are numerous.Mail Inbox even goes so far as to block tracking of open rates in emails, while cross-application tracking which allows publishers to better target their advertisements has also been limited by the Apple firm. But is it enough?
Marketing in focus
For Juan Andres Guerrero-Saade (SentinelOne), the question is not so obvious. Indeed, for several years now and particularly with the arrival of Tim Cook to power, Apple's positioning has been oriented towards the image of a leader in terms of security and defense of personal data. Each keynote is thus entitled to a few minutes on the subject, not countingspecific campaigns.
Consequently, consumer expectations are perhaps disproportionate in the face of the true capabilities of the Cupertino shield, which despite its good intentions can never be completely inviolable. This would also be the heart of the problem, clearly contrasting with Android which the researcher describes as “free for all” and considering that “no one expects [their] security to improve to the point where we no longer have to worry about targeted zero-day attacks“.
No lasting solution at the moment
Matthew Green, professor and cryptographer at Johns Hopkins University in Baltimore and formerly of the AT&T operator, believes that Apple “try, but the problem is they don't try as much as their reputation requires“. An argument which, however, contrasts with the millions of dollars spent by Tim Cook's firm, particularly during large-scale bug bounties where bonuses are paid directly to pirates who report breaches within its software.
And you, do you think Apple could do more to better protect its customers?
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By : Keleops AG