After havingannounced LLaMA, Meta is preparing for a new technological breakthrough, and launching a range of chatbots equipped with generative artificial intelligence, on its social media platforms.
What is generative artificial intelligence?
Although there are several types of AI, it is generative that Meta has chosen to use to develop its chatbots, like its direct competitor ChatGPT. The power of the latter is unprecedented: it is capable of creating images, texts or sounds, from simple instructions. These feats are possible thanks to the use of sophisticated mathematical models.
These chatbots, called “personas”, will be distinguished by unique personalities. You can interact with people like Abraham Lincoln, or simply chat with a laid-back surfer. The options are varied to suit everyone.
The objective of this initiative is twofold: on the one hand to strengthen user engagement on Meta social networks, and to build their loyalty.
Doubts?
However, one important element remains to be highlighted: these chatbots are able to collect massive amounts of information on their users, which will allow Meta to better target advertising on its platforms. This data collection could have a significant impact on user privacy.
Faced with this type of technology, there are many concerns. We remember in particular that Facebook had beenpinned in August 2022for a failure in the management of its users' data, which supports the concerns of some.
The reliability of AI-generated chatbots is also a concern, as they can sometimes provide incorrect responses. Meta therefore plans to automate the verification of results in order to guarantee the accuracy of their responses, which would make interactions with robots more relevant and change the situation. Meta thus seeks to remain competitive in the face of new emerging social platforms.
However, it remains crucial for the company to establish the right balance between technological advances and the security of user data. The success of this initiative will depend on Meta's ability to harness the potential of generative AI in an ethical and responsible manner.
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By : Keleops AG
