With more than 500 films in its catalog, more than 150 series, and a rather attractive price (7 euros per month in France Editor's note), Disney+ has many advantages to convince. However, the platform has just put an end tothe seven-day free trial offerthat it had offered since its beginnings. This is a small blow for consumers who were able to get an idea of the content before confirming or not their subscription.
“The Disney+ offering has excellent value for money”
We do not know the exact reasons for this choice but the company has in any case confirmed it to our colleagues atNumerama: «We continue to test and evaluate different promotional approaches to support the growth of Disney+. We are convinced that the unique entertainment/content offering is offered at a particularly attractive price / excellent value for money.»
As MacRumors points out, this decision comes shortly before the film's releaseHamiltonon the platform. The latter is based on the Broadway musical and Disney has reportedly paid $75 million to acquire the worldwide rights.
Some Internet users may subscribe to the seven-day free offer and view the content that interests them before unsubscribing immediately. A practice which should not be to the liking of Disney+.
With more than 50 million subscribers around the world, the platform has in any case been very successful in its debut. She therefore seems to feel in a position of sufficient strength to abandon this commercial practice, even if it means displeasing some.
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By : Keleops AG
