During a trialantitrustagainst Google in the United States, the search engine's activities have been actively scrutinized by the international press. But during the procedure, the competition was also called to the stand. Eddy Cue, in charge of Apple services, mentioned the presence of the site as a default choice on Safari. And for him,today there is no alternative sufficiently powerful to convince the general public.
Eddy Cue notably did not hesitate to directly nameBing, Microsoft's search engine, as the affected third-party solution. For the manager, no price proposed by Redmond would make it possible for Apple to choose its site instead of that of Alphabet. As a reminder, both now offer features powered by artificial intelligence capable of directly competing with each other.
ChatGPT in the iPhone, it's very soon
Bing now offers very powerful results thanks to the integration of OpenAI's GPT-4 language model into its search results. Which is of course reminiscent of the promise made by Apple tointegrate this same AI into its operating system; iOS, durant la Worldwide Developer Conference.
At the moment, we do not know when the European Union will be entitled to this new feature. But by presenting it, Apple demonstrated that its iPhones will very soon be able to compete with the artificial intelligence of Microsoft's Copilot+ PC or even with Gemini Nano on Google's Pixel smartphones.
An Apple search engine to compete with Google?
Regulars of our columns could also draw a parallel between these statements from Eddy Cue andthe search engine potential of your company. For several years now, rumors have suggested that the company is working on an alternative to Google that could both identify results on the iPhone and on the web. But for the moment, we have not seen the color.
And you, would you be ready to replace Google as the default search engine onSafari? If yes, what alternative?
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By : Keleops AG
