Ahead of its time, the new Apple Watch Series 6?

For the French market, the new Apple Watch Series 6 arrives with a promotional video. This will be broadcast on television channels and on digital channels such as YouTube, a platform on which the Apple France channel has already taken care of publishing it. We discover an advertising spot filmed under a slogan: “It’s already done”. What message does it send?

Apple touts the merits of its technologies integrated into its new connected watch. Through a voice-over supposed to evoke functionalities of the future, protagonists equipped withApple Watch Series 6appear in different situations to cut him off and assert that “it’s already done”. The Apple Watch Series 6 thus presents the integration of its blood oxygen sensor, in addition to sleep monitoring, electrocardiogram and activity monitoring.

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In a tone of humor and interactivity, this advertisement aims to make the Apple Watch Series 6 a watch ahead of its time. Compared to the rest of the range, it is certain that Apple offers its most complete offering of equipment in a watch.

But for informed customers and technology enthusiasts, it is certain that such a message will echo the dozens of months of waiting before sleep tracking arrives (for lack of sufficient autonomy, first of all). Competing brands like Withings had earlier offered sensors for measuring the oxygen level in the blood.

Apple is considering new features

During its first weeks of marketing, the Apple Watch Series 6 was nevertheless under fire from criticism in an article published on theWashington Post. According to a survey and tests carried out in comparison with medical tools, the SpO2 measurement of the oxygen level in the blood is not optimal,even“generally useless”. Some also criticize the lack of approval from the Food And Drug Administration decided by Apple.

Apple continues to work on new tools and features for its smartwatches. Recent patents filed by the Cupertino company even show that its engineers would potentially work on aair quality measurement. The sensor would be integrated into the Apple Watch, but perhaps also into the iPhone.