You have noticed, freemium games are more and more present on
l’App Store.
The principle of these games is to offer a free application first
place to then give the player the possibility of paying to advance more
quickly or further in the game.
Among the publishers who increasingly use this model, there is Gameloft
and its latest figures seem to show the interest of the formula for a
editor.
The trend is unlikely to slow down, given the recent figures
communicated by Gameloft.
The French publisher's turnover increased by 21% in the first quarter of 2013
compared to the first quarter of last year to reach 54.2 million
euros. This turnover is directly linked to activity on smartphones
and tablets with aturnover in this environment which has
increased by 71%now weighing more than60%you CA
of the company in 2013 compared to 43% in the same quarter of last year.
Regarding the partFreemium(purchase of currency
virtual and advertising revenue in applications), it represents
From now ona little more than 67% of smartphone turnover
Gameloft. Over the first three months of 2013. The most popular titles
profitable were Modern Combat 4: Zero Hour, World at Arms, MY LITTLE
PONY, Ice Age: The Village, Order & Chaos Online, Gangstar Rio: City
of Saints, Asphalt 7: Heat
We have to admit that Freemium applications seem a lot
more profitable for publishers but the risk of losing (tiring?) the
players looking for a fixed cost to an application or game, is not
negligible.
How do you find this type of game?Have you
used to this type of freemium? Or do you avoid them?
To read on the same subject:your comments on
yesterday's Real Racing 3 article, where we see that well managed, Freemium
may not be all white or all black.
And to express yourself, here is a quick survey:
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
