Created in 2010,jumperis a company that analyzes data collected by applications to provide key statistics on the software market to companies that wish to use them to target prospects. In 2013, Avast, one of the most downloaded antiviruses on the planet and the most popular among those with a free license, bought the startup.
She would now earn nearly 2.5 million dollars per year: theresale of datais indeed a juicy businessthat Apple seriously counters during its marketing campaigns. And this week, a new study tells us a little more about the importance of the Silicon Valley giants among the vectors of its staggering turnover.
Who are the buyers involved?
According toVice, a specialist in this type of controversial subject and now mainly linked to its parent company Disney, this is information from the navigation of users ofMacand Windows which were transferred toGoogle, Microsoft, TripAdvisor, Pepsi or Yelp. Nothing surprising, really, given that these firms appear among Jumpshot's client list on its home page. Nothing has leaked regardingApple, on the other hand, nevertheless it also advertises, but perhaps goes through other services.
What is impressive is the mass of people targeted by this collection, which remains completely legal: according to the journalists in charge of the case, it amounts to nearly100 millionsof targets. Finally, in principle, those who have installed Avast are supposed to be aware of this practice... Indeed, it is indeed mentioned in the general conditions of sale and the T&Cs of the program.
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By : Keleops AG
