In a letter directly addressed to Tim Cook, a group of French advertisers are concerned about the arrival of a “web eraser” in iOS 18. Ifthe new iPhone operating systemis not yet known in detail, some rumors suggest that Apple will launch a “web eraser” to erase certain content present on a web page.Advertisements would be “erasable”by users.
The advertising market is in danger
A novelty which, logically, does not please advertisers. The latter therefore asked in a very official letter addressed to Tim Cook to put an end to this project. According to them, this new tool will jeopardize the online advertising business model in an “already troubled” period.
In a recent article, the specialized mediaApple insiderexplains that Apple has been working on this feature for months. It should allow you to delete part of a web page with a single click. A small revolution for the user,a real disaster for advertisers.
The user has all the powers
“Users will have the ability to erase banner ads, images, text or even entire page sections, all with relative ease,” explains the media in its article. Another very bad news for advertisers,this “deletion” requestformulated by users would be“persistent”. It would not be necessary to reproduce it each time the person visits the same internet page.
Safari should notify the user that they are viewing a modified page and allow them to stop modifying the web page upon request.
Apple at war with advertisers
Implementing such a feature means giving users the opportunity to surf the web for free without advertising. If the idea is beautiful, it is at least candid. It is impossible to pay the people behind the design of these websites (which are not all GAFA bringing in billions of dollars) without advertising.
By entering into war in this way against advertisers and the economic model linked to advertising, Apple is forcing the same on the entire web. In fact, the entire web is turning towards different formulas and business models, highlighting freemium, subscriptions and even user donations.
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By : Keleops AG
