Apple Store in Toulouse: what we (don’t) know

Urban area of Paris, approximately twelve million inhabitants, sevenApple Store. Marseille, nearly 800,000 inhabitants, an Apple Store. Lyon, around 500,000 inhabitants, an Apple Store. You can continue the list of the largest municipalities in the country and the result will always be the same up to Lille. Except for Toulouse, soon to be the third metropolis in France…

But then, what could possibly prevent Cupertino from finally opening a store inOccitanie? Even much smaller cities like Aix-en-Provence or Dijon benefit from it. Let's try to decipher this injustice that all iPhone users in the South West have been complaining about for a long time.

Where could the Apple settle?

First of all, it is important to illustrate the phenomenon with these few tweets:

When will there be an Apple Store?#Toulouse??? 4th largest city and not one#AppleStore?
— Aའ〽️anפo (@colomb_arm)January 11, 2020

The most shocking thing in this story of broken iPhones with a pétanque ball is that there is an Apple store in Dijon and not in Toulouse.
— Paul Labbaye (@Paullabbaye)October 1, 2016

Is there no Apple store in Toulouse???
— toudodu (@iloveusaturn)October 21, 2019

there is no apple store in toulouse my life is over
— lrz (@lrzzzzz)November 12, 2019

To begin with, you should know that according to sources close to the matter,Applewould not be satisfied with simply choosing a premisesas it can do for its Californian employees. Indeed, in order to stick to its positioning and further establish its prestige, the firm would wait to find an emblematic location in the city before setting up there. This is demonstrated, for example, by Fifth Avenue in New York or the Champs-Élysées in Paris.

Furthermore, the geographical ambitions of Tim Cook's company are also, of course, limited tofinancial forecasts. Etif the turnover is good for the moment, set up shop near a certified storeApple Premium Resellersand already running at full capacity (like iConcept rue d'Alsace-Lorraine) could be a risky operation. Especially since aShopis also in place at the FNAC located next door.

So, what place could catch Apple's eye? L'Occitanie Toweris not yet finished and the city center is being modernized... But no vacancies in the department are online onle job board des Genius. To your hypotheses in comments.