A few hours ago, Apple presented its financial results for the last quarter of 2019. The latter is extremely important for companies in the tech sphere, because it includes end-of-year purchases, always very massive, particularly in the period delimited by the duo of events Black Friday and Cyber Mondey on one side, and Christmas on the other.
And the Cupertino company has reason to rejoice, its financial health cannot be at its best. It shows increased results compared to last year. And even better than that, it crushes all forecasts, or almost, in terms of revenues and profits recorded over the period.
The numbers
Over the months of October, November and December 2019, the Cupertino company recorded $91.8 billion in revenue. On the one hand, it is more than last year and the 84.3 billion dollars recorded at the same time. On the other hand, it is better than the financial forecasts initially delivered by market specialists. These expected revenues to reach a maximum of $89.5 billion.
Concerning the profits made over the period, here again, Apple beats its previous record of 2018 (20 billion during the last quarter). In 2019, in the 4th quarter, the firm reached $22.2 billion in profits.
Constant progress for services
Here is the revenue generated by each type of product, as presented by Apple:
- $55.96 billion for the iPhone
- $12.72 billion for services
- 10.01 billion for the Apple Watch, Connected Home and Accessories category
- $7.16 billion for the Mac
- 5.98 billion for the iPad
Note that the iPhone once again remains far ahead of the Californian firm's other products in terms of revenue generated. The iPhone category alone does better than the other 4 categories combined.
Behind the iPhone, it is the category of services that brings in the most money, i.e. 12.72 billion in the fourth quarter of 2019. This is better than the 10.9 billion in 2018 and even better than the 5. 4 billion in 2017. In two years, the Californian firm has more than doubled the revenue generated by its services. And with the upcoming development of Apple TV+ in the coming months, with the addition of new exclusive content, the year 2020 could follow this same trend.
© Apple
Finally, let's finish with a word about the Apple Watch, Connected Home and Accessories category. This generates more money than Macs, which was not the case in the third quarter of 2019. It even made a nice jump, going from 6.2 billion dollars in profit from July to September 2019, to 10 .1 in the last quarter of the same year. This may be due to massive sales of Apple Watch and AirPods during the month of December, while Macs did only marginally better quarter over quarter.
Apple's results for the last quarter of 2019, once again crucial, are therefore excellent. The stock market also quickly reacted as a result of this good health of the firm. Apple stock saw a 3% gain in the 3 hours following the earnings release.
You can alsofind these here, on the Apple website, in English.
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By : Keleops AG
Editor-in-chief for iPhon.fr. Pierre is like Indiana Jones, looking for the lost iOS trick. Also a long-time Mac user, Apple devices hold no secrets for him. Contact: pierre[a]iphon.fr.
