In 2024, Apple entered the marketMixed reality with Apple Vision Pro, in the center of attention at the time of its launch. However, due toIts particularly high price, the helmet did not have a major commercial success, according to informant Ming-Chi Kuo. Not enough to reflect Apple's desire to market a pro 2 vision and even a less expensive model of her mixed reality headset. In parallel, the divisionVision ProductsGroup would still work on the product supposed to compete with the Ray-Ban Meta,namelyles Apple Glass. On the other hand, do not expect to wear them soon.
Apple would work very carefully about its Apple Glass
Mark Gurman, Bloomberg journalist, recently reported that Apple had abandoned his augmented reality glasses project connected to use with a Mac. On the other hand, the American company would still work on autonomous augmented reality glasses. However, the Vision Products group, led by John Ternus, would advance very carefully about the projectIn order to avoid a failure similar to that known by the Apple Vision Pro.
«I was told that Apple's long-term objective, namely autonomous augmented reality glasses, remains intact, and that the company will continue to work on underlying technology-like screens and silicon-for help make such a device more easily conceivableReveals Mark Gurman in his latest newsletter for Bloomberg.
So do not expect to wear Apple Glass, as the product could be called, this year 2025. Even a launch in 2026 seems far too optimistic in view of what Mark Gurman reports. Augmented reality glasses of the apple brandshould not arrive on the market before 2027. Will this long development time allow the American company to market a product capable of bringing Meta to fall from its pedestal? We will know it in a few years.
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Equal: AG Tescience