Apple knows it, it is late on the issue of artificial intelligence. Aware of this false start, the Apple brand now wants to catch up with its direct competitors and it intends to give itself the means to do so. Over the past 12 months, it has made more AI acquisitions than any other major company.
All these purchases should culminate during the next edition of WWDC, in June, with a memorable overhaul of Siri, the voice assistant for the brand's products. According to the latest information on this subject fromFinancial Times,Apple is reportedly working on Siri to make it as efficientthan ChatGPT.
Apple has been working on AI for 6 years
Since 2017, Apple has made 21 major acquisitions regarding AI. This is much more than Meta (11) and Microsoft (12). Apple also recruitedJohn Giannandrea, former head of AI development at Google. He has been working at Apple Park since 2018. He is the one who should be the headliner of the next WWDC.
In a completely different survey, the investment bank Morgan Stanley noted that more than half of the job offers currently issued by Apple concern AI in some way. If these offers only represented 5% of the total a few months ago, it now concerns almost one in five announcements according to the bank's analysts.
The Apple brand no longer hides it, it wants to move the subject forward and intends to make 2024 the year of the turning point. Concretely, the next update of Siri should allow our devices to take a real step forward. Samsung has shown with its latest generation of Galaxy S24 that AI, if used well, can become an essential cog in our behavior.
Develop devices, photo and video
Apple is already very strong in machine learning, the Apple brand could use all this data to make its devices even smarter. They would then be able to operate more quickly and more intuitively.
The other major project for Apple with regard to AI is the development of the latter in the photo and video sectors. Automatic and instant translation, the modification of certain photos, the addition of a “magic eraser” functionality as Google did on its Pixels. So many features waiting to see the light of day on Apple machines and which promise us a WWDC in June 2024 full of announcements.
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By : Keleops AG
