Despite its fun side,iPhone
5chas, since its release, had a little difficulty in intoxicating the crowds. With great support
of TV and display advertising, Apple continues to highlight the qualities of
his colorful smartphone.
If the 5c was able to seducewomenwith us in
Europe, there is still a way to go to reach the level of its
big brother the iPhone 5s.
Result,Apple seems to want to explore new paths in
setting out to conquer…Tumblr:
Called isee5c, the Tumblr page highlights Apple's smartphone. At
total, these are5 relatively short spots published there.
With humor, the author plays in each of them with the strange shell with a hole
which accompanies the 5c. For example, the white model with its pink shell is
nicknamed "Porte des Lilas" and accompanied by the famous song of Serge
Gainsbourg: the puncher of lilacs.
If the page is not officially signed 'Apple',several
clues suggest that the Cupertino company is hiding behind these 5
videos. Ultimately, it would not be surprising if Apple opened a
page sur Tumblrsince the network is
frequented by a young audience which constitutes the real target of the smartphone
colored.
With sales significantly below expectations, it is not certain that
thiscampaign on Tumblrwill suffice to
restore the image of the iPhone 5c.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
