Since its presentation, theiPhone 5cwas the object of much ridicule in part
due to its price positioning close to the high-end that is theiPhone 5s.
Nevertheless, like good wine which improves with age, theiPhone 5cfinds its audience withsales
still on the rise, particularly among European women:
New study from Kantar shows iPhone sales report
5c/iPhone 5s slides slowly but surely towardsiPhone 5c.
So, if it soldinitially oneiPhone
5cfor 3 iPhone 5s in Great Britain, this report moved to
2 for 1 in the last three months. Besides,
l’iPhone 5c was the third best-selling smartphone last
quarterand, apparently, women have nothing to do with it. In
effect,Only 36% of iPhone 5s are purchased by
women, while this ratio increases to76% foriPhone 5c.
Recent studies have also shown that Apple reaches many more
people with lower incomes and we can imagine that theiPhone 5c, but also the iPhone 4s which has become the entry point
range, are certainly not foreign to it.
It will be interesting to see how Apple plans to evolve its range in
September/October, particularly in terms of the price scale, when theiPhone 6will be presented.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
