Instagramrecently proposeda new version for its secondary application Boomerang, which allows you to add effects to the clips you shoot in your stories. If this is successful, this is not the case for all the solutions proposed by the social network which focuses on photography.
Indeed, released about a year and a half ago,IGTVwas supposed to detach the video part from the rest of the platform using a tool similar to the original, but independent, even if the same identifiers are necessary to benefit from it. The problem is that this alternative would have difficulty proving itself,at a time when Palo Alto is losing more and more subscribers…
The reasons and consequences of failure
According to Instagram, onlyseven millionpeople would have installed IGTV on their smartphone, all operating systems combined. Compared to the billion registered on Snapchat's now competitor, we are far from facing convincing statistics. Probably because the competition in this sector is already well underway, and for the majority of Internet users the idea of the firm created in 2010 has not changed their habits given that it is still possible to watch videos from the classic news feed…
In response, the button allowing access to IGTV gradually disappeared from the Instagram home page. Longer recordings can now be accessed from the sectionTo research. From there to suppose that thegraveyardof Product Hunt welcomes a new actor, there is only one step…
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By : Keleops AG