Instagram Reels, competitor to TikTok, arrives in France

Have you installed the latest Instagram update? If this is not the case, please note that it is already available in France and that it brings a major new feature:Reels. The concept is simple: we film ourselves for around fifteen seconds, to music, all with several editing tools to personalize the captured clip as much as possible and then share it with our subscribers.

In short, it is therefore an equivalent very similar to what the Asian platform offersTikTok, whose fate remains unresolved in the United States. Will it suffer the consequences like when Facebook copied thestoriesofSnapchat? It's very likely.

Partnerships with labels

To avoid intellectual property problems, Instagram collaborated with the majors of themusiquein order to reference as many different titles as possible accessible from Reels. Young people should therefore have fun creating their own choreographies based on the melodies of their favorite artists.

To access this section, it's simple: after opening Instagram, click on the camera icon at the top left of the screen. Then just tap Reels at the bottom of the screen then record your firstvideo. And with any luck, your content might even be featured by Instagram.