Since iOS 14, Apple offers a new strategy calledapp tracking transparency(most often abbreviated asTO). This notably takes the form of an additional option within the Settings, where everyone has the possibility of prohibiting developers from tracking it through other applications. An initiative which, moreover, seems to be a real success since the majority of Internet users take advantage of it to better protect themselves.
But as is often the case, if there is a winner in history, there is also a loser. This concerns the content creators themselves, who then find themselves with much less data collected to better target advertisements to their users. Quite logically, and even thoughthere are alternatives in nails, these were thereforeeager to imagine solutions to circumvent the limitationimplemented by Apple.
The trick
One of the methods favored by publishers is simply to block access to certain functions of their app when tracking is disabled. A pop-up window then appears when trying to read the sections in question, prompting you to change your privacy settings to get the full experience. Ifthe case relating to the new data processing policy at WhatsApphas challenged you, know that it is more or less the same ploy.
Until now, however, only minor and particularly zealous actors allowed themselves to deceive consumers in this way. Indeed, Apple has already announced that smart people who try to contravene its new barrier risk being banned from the App Store. And therefore, potentially, losing even more income.
First significant cases
If we are talking about it again today, it is because two companies well known to technophiles have just been singled out in this regard. And this time, the process is well in place. In fact, it is the authentication via Google login that is the problem. Microsoft and Outlook require cross-application tracking to authenticate in this way.
Will Apple crack down? Against two giants of this size, not so sure... What is certain, however, is that Alphabet has nothing to do with it. In any case, according to one of its vice-presidents who was able to speak on the subject via Twitter:
Hi Dieter – just to clarify – Google Sign-In doesn’t collect data for any tracking/advertising purposes. Ultimately, it’s up to developers to decide whether to show the ATT prompt and how to configure it.https://t.co/SUFVmXekva
— Rob Leathern (@robleathern)June 23, 2021
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
