Foldable devices weren't just a fad. This trend seems to be lasting and Apple does not intend to be left behind in this area. In any case, this is the point of view defended by CCS Insight analysts in their annual predictions.
A first foldable iPad to measure consumer desire
And the Tech giant does not intend to delay, since experts are talking about the release of a foldable iPad in 2024, before the release of a foldable iPhone.
Quoted byCNBC, Ben Wood, head of research at CCS Insight, explains: “Right now, it doesn't make sense for Apple to make a foldable iPhone. We think they will shy away from this trend and probably test consumers with a foldable iPad».
He believes that a foldable iPhone would be too high a risk for the Apple brand. The company could thus market it for around $2,500 to differentiate it from other smartphones and achieve profitability. At this price, the market is likely to be quite small.
The risk of technical problems is very real, and Apple's image could be damaged. We can therefore imagine that this gives pause to management. However, the analyst believes that the Tech giant will not be able to cut back because the trend of foldable devices has grown too much.
In this context, the launch of a foldable iPad would be a first test that would allow the company to test the waters. Finally, let us remember that other experts have looked into the subject. Ming-Chi Kuoestimatedfor example, Apple could release a foldable iPhone in 2025.
For your part, would you be interested in a foldable iPad or iPhone? Tell us in the comments.
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By : Keleops AG
