The iPhone 16 has been available for several days both online and in stores. Owners of one of Apple's smartphones can all discover this year's major innovation:e camera control buttonpresented at length by the Apple brand during its keynote.
What if this novelty wasn't enough to convince users? Following the opening of online pre-orders, Ming Chi-Kuo reported thatOnline sales of the iPhone 16 Pro and Pro Max were disappointing.Barclays analysts make the same observation and reportthat Apple would therefore have reduced production of the iPhone 16 by three million units.
Apple slows iPhone 16 production due to lower-than-expected demand
A note from British bank Barclays to investors and seen by 9to5Mac claims that Apple has reduced production of the iPhone 16 by three million units. An assertion made following a study of a very specific supply channel, that of a Taiwanese partner of Apple specializing in the manufacture of semiconductors.
The American manufacturer would have made this important decision after noting the low sales of the iPhone 16.Barclays says they are 15% lower than the iPhone 15.The launch of new smartphones without Apple Intelligence, the lack of interest in AI and the absence of major new features would explain the sluggish demand.
This drop in production volume of the iPhone 16 should especially be felt next December.The number of units shipped by Apple for this fourth quarter would reach 51 million (as for the third quarter).Those who wish will obviously be able to get an iPhone 16. 9to5Mac notes that Barclays' analysis is also based on the long delivery times of smartphones in certain areas, while factors other than a reduction in production can explain this .
Note that in France, delivery times have returned to a more than reasonable duration foriPhone 16 and 16 Plus,but two to four weeks remain for the Pro and Pro Max on the Apple website. We now have to wait for the Apple brand to publish its results for the fourth quarter of the 2024 financial year to see if Barclays was right.
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By : Keleops AG
