Since its presentation, theiPhone 5chas been the subject of numerous criticisms,
particularly with a price positioning too close to theiPhone 5s. Since then, water has flowed under the bridges and Apple
even offers a8 GB version of
the iPhone 5c in order to lower the call pricesince the week
last.
However, as has already been pointed outin this article,
l’iPhone 5cslowly but surely finds his
public and, even if its sales are not those hoped for by Apple, it turns out
according to recently published figures that it isactually sells more than
Blackberry, Windows Phone and many other machines
Android:
This is therefore a very relative "flop", especially if we look at the figures of the
competition, certainly one of the best ways to evaluate the
positioning of a particular model.
If Apple never communicates the details of sales by model, many
Analyzes were compiled to provide more detailed figures.
These tend to prove that theiPhone 5c, au
less in the United States, is enjoying relative success. Indeed, if we look at the
podium of smartphone models sold by different operators,
l’iPhone 5calways placed in the trio of
head.
Figures are even put forward and12.8 millioniPhone 5cwould have found a buyer. If this figure
is certainly quite far from those of its brother the iPhone 5s, it is nevertheless necessary
find that they are better than those of the competition.
During the last quarter of 2013,BlackBerry would have only sold 6
million unitsand theNokia's Windows Phone does not
would not exceed 8.6 million. Even the flagship of
Samsung, theGalaxy S4 did less well with 9 million devices
soldover the compared period.
Obviously, these figures coming from the United States, everything is
relativize. Indeed, we know that Apple has a stronger position on
its lands, that smartphones are still subsidized by operators
for two-year subscriptions and this trend will probably not be the
even in many other countries. So, we should not draw conclusions
hasty and argue that the iPhone 5c is a success, far from it. But, it is necessary
recognize that if Apple could have sold significantly more with a
best price positioning, the results are still honest, at least
less with regard to the competition.
Finally, with a slightly more affordable 8GB model, a major campaign
advertising for several weeks asfor example here at
Parisand operator offers reducing the call price, theiPhone 5cshould continue to sell
'reasonably'.
i-nfo.fr - Official iPhon.fr app
By : Keleops AG
