The departure of Jony Ive, Apple's former head of design, was the Apple news story of the past month. Jeff Williams, Chief Operating Officer (COO) at Apple, will replace him in this very important position within the Apple firm.
According to a new article from Bloomberg, which anonymously interviewed several former and current Apple employees, Jeff Williams would be the second most important person within Apple, just behind Tim Cook and could also succeed the latter , at the head of Apple.
Jeff Williams is currently the Chief Operating Officer (COO) at Apple, the former position held by Tim Cook, before he became the boss of Apple, after the departure of Steve Jobs, the charismatic and visionary founder of Apple. Apple.
He takes care of Apple's entire supply chain, but not only that, he manages the hardware development and design division of Apple's products.
According to the Bloomberg report, a weekly meeting that was originally called "New Product Review" is now referred to by some employees as "Jeff's Review" because he is the person to be convinced during the meeting.
He also manages the Apple Watch and Apple's health and wellness division. It is to him that we owe the new direction taken by the Apple Watch, from a fashion accessory in the early days of the watch, to now an object for sports and health monitoring, which seems to work better.
Many current and former employees consider him a “clone” of Tim Cook, with his operational background, but with a slightly more pronounced interest in products.
A former Apple executive says “he is the most Tim Cook-like person in the company.” “If you think Tim Cook does a good job, then Jeff Williams seems like the right choice.”
However, certain sources recently interviewed by the Wall Street Journal cast doubt on certain abilities of Jeff Williams to be a candidate to succeed Tim Cook. In particular, he has a short-term vision of products.
Whereas ideally we would need someone more visionary, who is able to see the direction to take for the next ten years (and more) to come.
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By : Keleops AG
Deputy editor-in-chief, also known under the pseudonym Teza. Former video games journalist, who has been immersed in tech and Apple products since his very first iPhone 3GS in 2009. He has since worked for several American tech sites and now for iPhon.fr. Incidentally YouTuber and Apple product specialist on the MobileAddict channel. To contact me: maxime[a]iphon.fr
