The recentincrease in subscription pricesto video streaming services quickly had consequences.Netflixfor example chose to delete its essential subscription recently, andPrime Videohas also decided to modify its offer, adding advertisements to the subscriptionPrime Videoclassic.
A record increase for Netflix
Three years ago, the Essential offer fromNetflixcost 7.99 euros per month and gave us two screens in FULL HD. In August 2021, the platform reasonably increases the price by 1 euro, to reach an amount of 8.99 euros. The offer then retained this pricing for more than two years, until theN reddecides to increase the price once again in October 2023, to 10.99 euros.
The increase had already been poorly received by Internet users, but the platform added another layer at the beginning of December,by permanently removing the Essential offer from its catalog. Current subscribers can, however, continue to benefit from it. The Essential plan offered new members a reasonable price without advertising. From now on, those who are not subscribed to the service must pay a minimum of 13.49 euros to benefit from the catalogNetflixwithout advertising.This is 5.50 euros more to pay monthly compared to 3 years ago, or 66 euros per year.
ConcerningAmazon Prime, you will also have to pay more to enjoy it without ads, butthe increase is less significant than that ofN red, with “only” 2.99 euros to add monthly to the subscriptionPrimeorPrime Video, or 35.88 euros per year.
In response to the increase, subscribers are fleeing
A new study carried out byAntenna, and relayed by theWall Street Journalreports that subscription cancellations last November increased significantly, reaching 6.3%.The period of this wave of terminations also seems to correspond to the moment when Netflix increased its prices.
Antenna's study further reveals that as video streaming services expand, platforms struggle to retain long-term customer loyalty. The latter no longer hesitate to cancel unexpectedly, but Antenna also shows us a statistic which should reassure the platforms. Approximately25% of people who canceled their subscriptionto a streaming servicereturn within the next four months, one in three within seven months, and half within two years.
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i-nfo.fr - Official iPhon.fr app
By : Keleops AG
