The magic of Christmas operates in Apple's latest short film

To mark the end of year holidays, the Apple company has just published a short film filmed with an iPhone on its YouTube channel.

This is not the first time that Apple has achieved such a performance. She had already done so a few weeks ago during her Halloween conference, the Scary Fast Keynote. In order to explain to us how it was able to achieve this feat, the Cupertino-based company dida “Making-Of” video of the shooting.

This led to mixed reactions from Internet users, with those who praised the performance on one side, and those who criticized it on the other. Accusing Apple of having used numerous third-party accessories to achieve this result, and more specifically tripods, stabilizers, and professional lenses.

Applereiterated the exercise againthe occasion of the filming of his latest video published for Christmas.

Fuzzy Feelings

«Blurred feelings», This is the title of the short film published by Apple. It reflects the video perfectly given that we see a woman looking somewhat lost.

The video does not contain dialogue, but remains very explicit. The young woman seems tormented by her routine and can no longer stand her boss, who overworks her and is unfriendly towards her. She seems to no longer be able to stand him so much that she has reproduced him in modeling clay, as well as other elements of her daily life, then makes him experience scenarios, sometimes not always to his advantage.

To bring these scenes to life, the young woman usesthe stop motion technique, which involves creating movement by assembling a series of still images taken after small changes to objects or characters. Once the images are stitched together, it creates the illusion of smooth movement, like a video.

The young woman first creates scenarios where misfortunes happen to her boss, for example by simulating an accident at the start of the video. But the woman's outlook will change as the short film progresses, and she will realize that ultimately, he is not such a bad person after all.

Here is the video of the short film first, and its shooting second:

See also:

i-nfo.fr - Official iPhon.fr app

By : Keleops AG