Can we talk about Proust's madeleine for an advertisement? This is the case for our team which has just discovered the new ad for the AirPods 3. This time the music chosen is 777 by Bruno Mars. It uses the codes of old Apple ads for iPods, with the colored background and the very visible white headphones. A pleasant return to basics.
Fifteen years ago, Apple launched a real social phenomenon with EarPods, the white headphones delivered with all its music players. Advertisements highlighting them boosted sales and adoption for the general public. At the time, most wired headphones of the era were black, and going with white was a bold choice. For the nostalgic:
Official deal hunter for iPhon.fr, I am also a tech enthusiast and share my discoveries of innovative products on the site. To contact me: vincent[a]iphon.fr
