Several weeks ago, African-American George Floyd died under knee pressure exerted by an officer during an arrest in the United States. Since then, numerous demonstrations have taken place around the world to echo this tragedy and to highlight racism and police violence. Several companies have taken a stand to show their support for the Black Lives Matter movement and the need for profound change.
This is the case for Apple, whose CEO Tim Cook wrotea letter to its employees a few days after the murder of George Floyd. In it, he evokes the need to do more for diversity in the world and in companies, a side which was then accompanieda budget of 100 million dollars dedicated to the fight against racism.
With this same objective, Apple has updated its Maps applicationto display the “Black Lives Matter” inscription on the ground in Washingtonas well as the new name of the square —Black Lives Matter Plaza. This time, it is his intelligent assistant who is entitled to a little novelty concerning this same movement.
When a user asks Siri “Do Black Lives Matter ?» («Do Black Lives Matter?"), Apple's voice assistant responds "Yes, absolutely», accompanying his message with a link to the websiteBlackLivesMatter.comso that users can benefit from additional information.
©The Verge
If we ask Siri “Do All Lives Matter ?» («Do all lives matter?"), he replies: "'All Lives Matter' is often used in response to the phrase 'Black Lives Matter', but it does not represent the same issues. To learn more about the Black Lives Matter human rights movement, visit BlackLivesMatter.com».
If the apple brand evokes this nuance, it is because the slogan “All Lives Matter» is controversial and presents a risk of minimizing the discrimination and violence to which black people are victims because of their skin color.
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By : Keleops AG
