If you follow the news of new technologies, you are aware that Apple launched his sequence of generative AI tools baptized Apple Intelligence a few months ago.
Presented as a revolution by Tim Cook in person, it had to allow the firm to catch up in this area against Google, Microsoft, Anthropic, and the others. However, it is clear that success is not there for the moment.
Remember, from the first few weeks following the launch, voices have been raised to denounce the unwenting promises of Apple.
Enticing advertisements showed advanced uses,Like a woman asking Siri to remind him of the name of a person encountered before. The problem ? These so much boiled features were actually not available, giving an impression of a scam.
Would Apple have burned the steps?
In any case, this is what many observers think. For them, the pressure of competition pushed Apple to launch prematurely Apple Intelligence, without taking the time to refine the experience. Result, instead of dreaming, the demonstration of Apple Intelligencemore like a promise not heldthan a technological advance.
A delay that Tim Cook is struggling to justify. Admittedly, it seems unfair to have all the responsibility of this failure on the only shoulders of the CEO. His decision to announce that Apple Intelligence would make it possible to democratize the AI from the iPhone 16 today seems premature.
However, it is not surprising that Apple's AI is not yet completely to the point. Automatic learning and increasing models should allow Apple Intelligence to improve over time. Until then, Apple’s credibility takes a hit.
If the calls for the resignation of Tim Cook seem exaggerated, they translate a certain discomfort. Under his direction, Apple has certainly becomea mastodon valued at more than 3000 billionDollars, but Apple Intelligence fiasco tarnishes this assessment.
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Equal: AG Tescience
